MLF PARTNERS WITH FISHHOUND

SHERMAN OAKS, CA - Fishhound announced a partnership with Major League Fishing. The two organizations have established a marketing partnership that will formally align their goals and help advance the sport of fishing by providing a unique platform to expose audiences to their respective brands.

Major League Fishing is a joint venture involving 24 of the world’s best anglers and Outdoor Channel, America’s Leader In Outdoor TV. Major League Fishing offers high-intensity, real-time competitive events designed to bring high-level challenges to participants and entertainment to audiences.

Fishhound allows companies to leverage the promotional power of the Web and the “viral” qualities of social media to instantly reach a massive audience of fishing enthusiasts. The two organizations will provide several promotional opportunities to their audiences through a variety of mediums, including television broadcasts, online, sponsorship opportunities, discounts on Major League Fishing’s BASSPASS and additional original content available exclusively to enthusiasts.

“We felt a natural alignment between ourselves and Major League Fishing because we’re both forward-thinking organizations that are making big changes by leveraging technology in new ways to advance the sport of fishing as a whole,” said Rick Patri, Fishound’s Vice President, Operations. “Our partnership with Major League Fishing and the Outdoor Channel will expose our like-minded audiences to each other’s content and that’s a significant benefit for our members.”

“Our mission is to present the sport of competitive professional bass fishing in a way that has never been done before. The Fishhound partnership will help further elevate our nearly one-year-old brand to our target audience,” said Jim Wilburn, General Manager of Major League Fishing. “Together, we'll be able to build upon Major League Fishing’s growing brand equity by generating buzz and consumer interest through social media channels, digital platforms and other promotional opportunities . Moreover, Fishhound members will benefit from the connection to the league with access to discounts and highly unique content.”