MLF MAKES DISCOVERY CHANNEL DEBUT THIS FALL

Posted by Z3 MEDIA STAFF on 09/19/2017

Story and photos courtesy of Bailey McBride

TULSA, Okla. - Top-rated fishing show Major League Fishing (MLF) will anchor a newly created Saturday morning "Outdoors" block this fall on Discovery Channel, which recently announced Nielsen ratings put them atop the non-sports cable networks with the men 25-54 audience year to date.
 
MLF will air 2-hour episodes of 2017 Summit Cup and Challenge Cup events on Discovery Channel for 13-weeks beginning on Saturday, Sept. 30, airing 7 - 9 a.m. EST/PST, and 6 - 8 a.m. CMT/MST.
 
"Discovery has a long tradition of programming rooted in the curiosity of the outdoors," said Aymon DeMauro, Vice President of Branded Content, Discovery Communications.  "As the pre-eminent competition angling event, Major League Fishing will be a great fit for the network as they focus not just on the event itself but importance of conservation."  
 
"From every perspective, MLF and Discovery are a great match," said MLF General Manager Jim Wilburn. "This expansion is good for the sport and good for the outdoor industry, and we're excited about it."
 
MLF differs from other bass tournament shows because of its unique format that features a live-action broadcast during which all competitors know how well the other is doing by real time updates via iPads. Every competitor has a cameraman and live microphone aboard, allowing viewers to experience each angler's moves, strategies and emotions.
   
The Summit Cup was held on waters around Grand Rapids, Minn., and the Challenge Cup took place on Lake Eufaula, located along the Alabama and Georgia state line.
 
The anglers who compete in Cup events are some of the best-known names in all of bass fishing, including Kevin VanDam, Edwin Evers, Mark Davis, Skeet Reese, Mike Iaconelli, Gary Klein and Boyd Duckett.
 
Since its inception in 2011, MLF has logged nearly 2,700 hours of episodes.

This year MLF has more than 600+ hours in programming scheduled among Discovery and four other networks: CBS, CBS Sports Network, WFN and Outdoor Channel.
 
MLF has been Outdoor Channel's top-rated overall television show in first and second quarters 2016 and 2017.

For more information on MLF and its anglers and sponsors, visit www.majorleaguefishing.com.