Posted by Z3 MEDIA STAFF on 01/06/2012

Story courtesy of B.A.S.S. Communications

BOOYAH Bait Company, a PRADCO-Fishing holding, is a new Official Supporting Sponsor of the Bassmaster Elite Series, the B.A.S.S. Federation Nation and the three-division Bass Pro Shops Bassmaster Open, all B.A.S.S.-owned tournament circuits.

“We are extremely pleased to welcome BOOYAH aboard as we move into the 2012 Bassmaster competition season,” said B.A.S.S. CEO Bruce Akin. “BOOYAH is a brand that resonates with so many anglers, from Federation Nation members to the seasoned pros on the Elite Series.”

BOOYAH is a sponsor of several anglers at the top levels of competitive bass fishing.

“Many of our Elite pros, such as Alton Jones, Tim Horton, Edwin Evers and Terry Scroggins, are involved with BOOYAH product development, along with fishing legends such as Bill Dance, Jimmy Houston and Bobby Murray,” said Bruce Stanton, vice president and general manager of PRADCO-Fishing/BOOYAH Bait Company.

The new sponsor agreement continues a BOOYAH-B.A.S.S. relationship that began years ago. The companies have partnered in promotions, and BOOYAH was the Official Wirebait Sponsor of B.A.S.S. in 2009.

“BOOYAH has been elevated to a premier national brand of spinnerbaits, jigs and buzzbaits over the past few years in the bass tournament community,” Stanton said. “We feel the B.A.S.S. members are without a doubt one of our most important consumer groups, and we are glad to be supporting the anglers and the organization with a sponsorship again.”