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Macon,
Mo. – Ardent announced last week an exclusive three-year sponsorship of
Bassmaster Elite Series Pro Pete Ponds, of Madison,
Miss. Ponds will be added to the company’s staff of professional tournament anglers.
As part of the sponsorship Ponds will be operating a wrapped, Ardent-branded vehicle, boat and trailer. He also will wear Ardent tournament shirts when participating in Bassmaster
Elite Series events, FLW, and PAA tournaments, as well as whenever he appears at industry trade shows, retail stores, and as the co-host of the Bass Edge television show. Ardent is the exclusive reel sponsor of Bass Edge.
“Ardent is excited to have Pete
join our pro staff,” said Michael J. Brooks, President and CEO of Ardent Outdoors. “Pete is one of the world’s premier anglers, and we’re pleased to know he’ll be fishing the tournament trail while outfitted by Ardent, makers of
baitcasting and spinning reels,. This is one match-up we feel confident will lead to even greater success for everyone involved.”
“As an American angler, I’m proud to be using the only reel Made in the U.S.A.,” Pete Ponds said.
“Pete Ponds joins more than 55 other tournament professionals and amateurs as members of Ardent’s pro staff,” Michael J. Brooks said. “Ardent is proud to have an angler of Pete’s stature, one with Pete’s integrity and fine reputation, supporting our American-owned and staffed company.”
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