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Posted
July 18th, 2007 7:40am CST
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| CABELA’S SIGNS WITH BASS AS BASSMASTER CASTINGKIDS SPONSOR |
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Story
by Dan O'Sullivan - Photos by Mark
Jeffreys
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CELEBRATION, Fla. – Cabela’s and
BASS announced on July 17th, the outdoor outfitter based in Sidney, Neb., has joined BASS as a sponsor of the Bassmaster CastingKids program.
“Fostering youth participation in the outdoors is at the core of our business,” said Dennis Highby, president and chief executive officer of Cabela’s. “By collaborating with BASS and its highly popular and successful Bassmaster CastingKids program, Cabela’s can help the next generation experience the fun and excitement a lifetime of fishing offers.”
BASS and Cabela’s, the world's foremost outfitter of hunting, fishing and outdoor gear, worked closely to develop a presence that will touch CastingKids participants and BASS members. The agreement includes signage at Bassmaster CastingKids events and inclusion in CastingKids editorial in BASS Times and on
www.bassmaster.com.
“We are delighted to welcome Cabela’s and applaud their passionate support of this youth initiative,” said Michael Cassidy, senior director of sales & sponsorship for BASS.
For more information on Cabela’s and their youth initiatives, visit
www.cabelas.com
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2007
PREMIER SPONSORS |
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